Sgt. Jose Delao (left) and Sgt. Luis Green prospect for new recruits outside a San Leandro, Calif. supermarket.
Photo: Justin Beck
Send us feedback on this show
Browse Archives
Weekly Show Alerts
MAKING CONTACT - a weekly international radio program
Marketing the Military
November 30, 2005
Listen/download help Listen Live (29-minute streaming mp3)
Download 128k mp3 (broadcast quality)
Download 64k mp3 (faster download)
Download :59 promo (mp3)
Order CD/Tape of this show [#49-05]
The United States military has recently been pouring millions of tax dollars into recruitment efforts in an attempt to counteract well-publicized, Iraq war-influenced, recruitment dropoffs.
We'll examine several of these efforts, including a new military ad campaign aimed not only at teens, but at parents; an inside perspective at how Army recruiters fill the ranks; and counter-recruitment efforts in high schools. We'll also hear about a student-based effort to help other teens make informed choices.
For a free listener packet on military recruitment and counter-recruitment, please call us toll-free at 800-529-5736.
Featuring:
David Sweabe, vice president Mullen Advertising; Cathy Chan, student, Oakland Military Institute; Crystal Adair, academic success coordinator, Oakland Military Institute; Bruce Holaday, superintendent, Oakland Military Institute; Cadet Sergeant Ralph Gomez, student, Oakland Military Institute; Susan Quinlan, volunteer, Youth Empowerment School; Jen Lowe, youth organizer, Code Pink; Ruby Butler, junior, Youth Empowerment School; Zamil Bonner, counter-recruiting campaign volunteer, Youth Empowerment School; Staff Sergeant Jose Delao, recruiter, U.S. Army; Staff Sergeant Luis Green, recruiter, U.S. Army; John Davis, junior, San Leandro High School; Rosa Yost, Safeway employee.
This week's host: Tena Rubio. Contributing producers: Justin Beck and Sarah Olsen.
For more information:
Mullen Advertising, Inc.
36 Essex St.
Wenham, MA 01984
978-468-1155
Central Committee for Conscientious Objectors
405 14th St. #205
Oakland, CA 94612
510-465-1617 x 4
The Youth Empowerment School
8251 Fontaine,
Oakland, CA 94605
510-776-1157
Oakland Military Institute
2405 W. 14th Street Bldg 796
Oakland, CA 94607
510-267-3900
U.S. Army Recruiting
15067B E. 14th St.
San Leandro, CA 94578
510-276-2245
Other helpful links:
Institute for Public Accuracy
915 National Press Building
Washington, D.C. 20045
202-347-0020; ipa@accuracy.org
www.accuracy.org